The world is ready for REAL Japanese green tea
At O-matcha, we are dedicated to sharing the true story of Japanese green tea with the world.
Beyond a simple beverage, Japanese tea represents centuries of tradition, craftsmanship, and cultural heritage — rooted in the land, the farmers, and the communities who have perfected its art over generations.
Our mission is to educate global audiences about the depth and diversity of authentic Japanese green tea, while supporting the people who grow, craft, and preserve it.
Protecting Tradition, Supporting the Future
We collaborate with Japanese tea farmers, producers, cooperatives, and government agencies to strengthen the global identity of Japanese tea. Through branding, education, and cultural exchange, we aim to preserve its value and ensure a vibrant future for generations to come.
More Than a Drink — A Living Heritage
We believe green tea is far more than a beverage — it is a healthy ritual for both mind and body, and a living cultural treasure. Our work honors its history, respects its origin, and introduces its true essence to audiences worldwide.
At O-matcha, we are reclaiming the soul of green tea — vibrant in color, alive with the aroma of freshly harvested leaves, and crafted with intention. No more dull, mass-produced, oxidized imitations. This is green tea as it was meant to be: bright, pure, full of pride, and deeply rooted in Japanese tradition.
Join us in preserving the soul of Japanese tea.
This is a rethinking — and a reclaiming — of real Japanese green tea.
This is the Green Tea Revolution.
Japan's green tea is a world Treasure
-大谷嘉兵衛
Our Services
Tea Sourcing Consulting
Authentic Japanese tea programs for cafés and retailers — rooted in Tradition, craftsmanship, health benefits and story.
For Café Owners
Custom Japanese Tea Menus
Tailored selections to match your brand identity and customer preferences — from ceremonial-grade matcha to regional specialties.
Direct Sourcing
Work directly with small, sustainable Japanese farms that grow tea without pesticides — supporting both quality and tradition.
Training
Educate your baristas in traditional matcha whisking, precise tea brewing methods, tasting fundamentals, and storytelling that resonates.
Equipment Guidance
Recommendations for tea tools and essentials — from matcha whisks to proper storage methods to preserve quality and consistency.
Seasonal Rotations
Offer seasonal and limited-edition teas like Praised Shin-cha in the late spring to keep your menu dynamic and connected to terroir
For Retail Stores
Private Label Development
Source and package traditionally grown, pesticide-free Japanese teas under your own brand — with full support from sourcing to packaging design.
In-Store Display Curation
Engaging visual merchandising that tells the story behind each tea, connecting customers to region, grower, and tradition.
Tea Events & Tastings
Create memorable retail experiences through guided tastings, seasonal launches, or interactive educational sessions.
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Tea Education
Inspiring a deeper connection to Japanese tea through tasting, hands-on learning, cultural engagement, and business insight.
For Aspiring Tea Entrepreneurs
Tea Business 101
An introduction to the Japanese tea industry — covering tea varieties, regional styles, grades, pricing structures, certifications, and export logistics.
Sourcing Strategy
Learn how to identify trustworthy farms, assess tea quality, communicate with producers, and build long-term supplier relationships.
Tasting & Evaluation Workshops
Develop your palate and tea literacy through hands-on tasting sessions focused on true Japanese green tea. Learn how terroir, cultivars, harvest timing, and processing methods influence how the tea should be handled — and how they shape its flavor, aroma, and character.
Event Planning & Brand Storytelling
Guidance in crafting your Japanese tea-focused event, pop-up, or brand experience — from sourcing and presentation to guest engagement and narrative.
For Community & Cultural Engagement
Tea & Wellness Classes
Introductory classes on the health benefits of Japanese tea, presented as a nourishing alternative to coffee, black tea, or alcohol. Ideal for yoga studios, wellness spaces, and community centers looking to offer calming, health-conscious experiences that support both mind and body.
Tea Ceremony & Brewing Workshops
Interactive events exploring traditional matcha preparation, sencha steeping, and the history and cultural roots of Japanese tea.
Pop-up Events & Tastings
Bring Japanese tea into the community through seasonal, sensory-focused experiences at cafés, bookstores, or local markets.
Custom Classes
Tailored programs for schools, teams, or private groups interested in Japanese culture, mindful hospitality, or immersive tea appreciation.